Having a mobile responsive site has become one of the most important factors for drawing in customers to a local business. With 163 million smartphone users in the US alone, and 71 million using tablets, it’s apparent that business owners want to cater their sites for easy mobile browsing. With mobile users being on-the-go and already have intent to search & buy, 78% of mobile searches for local business info results in a purchase. Having available product & service information and reviews builds trust and gives off the high quality appearance your business deserves. And those are just the stats on drawing in customers to a physical brick-and-mortar retail or service office. Mobile phone usage for direct e-commerce purchases is increasing in tremendous amounts with 2014 ending in $50 Billion in E-Commerce Sales. Forecasts predict a continued rise of the modern mobile world.
78% of mobile searches for local business info results in a purchase.
Not having a mobile responsive site can hurt your business, for almost half of users won’t return to a non-mobile website on their phone. Just like keeping your office or store up-to-beat and retaining the latest services and products that represent your company, having your website be mobile responsive should be top priority to reach a wider audience. Learn more about mobile usage and predictions for the upcoming years below: